From Nano to Mega: Understanding Different Types of Influencers
Picture yourself in the centre of a busy marketplace, with many various kinds of vendors and stalls fighting for your […]
Influencer Advertising Vs Paid Advertising: Pros and Cons
Some of the most effective forms of advertising are paid advertising and influencer advertising. However, in a bid to effectively
Key Trends Shaping Influencer Marketing in 2024 in the Fashion Industry
In today’s digital age, influencer marketing has swiftly become a must-have approach for brands looking to connect meaningfully with their
How To Measure the ROI Of An Influencer Campaign
Have you ever run an influencer campaign without knowing how much profit you made, or if you made any profits
The dangers of buying bots on Instagram
In recent years, social media platforms like Instagram have developed into effective tools that help individuals and companies market themselves
5 Actionable Steps to Identify the Right Influencers to work with
According to Sprout Social, the market size of influencer marketing reached $21.2 billion in 2023. This exponential growth underscores influencer