POWERING BRANDS WITH CREATOR-DRIVEN MARKETING
OUR PHILOSOPHY:
Impact and meaningful connections over impressions.
In today’s dynamic landscape, creator marketing is not just about reaching the largest audience, it’s about building meaningful relationships that resonate with local cultures. Creator marketing is no longer just about reach but relevance. At Influsights, we help brands forge meaningful partnerships that spark social conversation, enhance brand favourability and drive purchase intent.
OUR CAPABILITIES
We span the entire creator-to-consumer journey, focusing on what matters most in Africa:
Cultural Insights
Creative Development
Creator Management
Targeted Amplification
Events & Production
Seeding Kits & Gifting
Travel & Hospitality
Measurement & Reporting
Creator Selection: Art & Science
We invest in exceptional technology for creator identification and vetting, but we never rely solely on technology. Our process includes:
Data Analysis
Human Vetting
Media Scan
Customizable Approach
Paid campaigns are designed with talent deliverables in mind, not just as additional line items.
Media Buying Specialists
Our experts optimize creator campaigns in real-time for the best results
Operating at Scale
We manage a $10M+ yearly media spend across platforms like Meta, TikTok, Twitter, Snap, Pinterest, Boomplay, Audiomack, Spotify and more.
Tailored Reporting
Reporting formats, KPIs, lift studies, and optimization metrics are customized to fit your campaigns.
Travel & Hospitality
We offer personalized hospitality, event design, and concierge services tailored for high-end engagements and intimate gatherings, including:
Evolving How to Measure Success
We report across the full funnel of marketing KPIs, focusing on deeper engagement through social listening and brand lift. Our goal is not just to count impressions and reach, but to measure the cultural impact we have on communities across Africa.
OUR CASE STUDY
Explore our successful campaigns tailored for the African market:
Local Voices, Global Impact
Collaborating with homegrown creators to amplify authentic stories.
Cultural Celebrations
Engaging audiences through festivals and local events.
Community-Driven Initiatives
Supporting local causes that matter to our audiences.
